55 Seconds for 55 Dolphins
In our 55 SECONDS FOR 55 DOLPHINS Natural Beauty Challenge, secondary school students were challenged to share videos of themselves performing their daily beauty ritual in just 55 seconds – a number which equates to the population of critically endangered Māui dolphins left in the world.
Antipodes founder and director Elizabeth Barbalich says, “Without urgent action, the world’s smallest and most rare marine dolphin will disappear from our waters forever.”
“So we came up with a fun and interactive online challenge for teenagers to raise awareness in their networks of the Māui dolphins’ plight.”
“The 55 SECONDS FOR 55 DOLPHINS Natural Beauty Challenge aimed to not only educate secondary students about environmental sustainability and the benefits of a healthy daily natural skincare ritual, but also provide an experience of the positive power of social media.”
The challenge ran for five weeks from 5 May to 9 June 2016, and was launched at a school assembly in Antipodes’ base city of Wellington.
Top prize was an Antipodes prize pack valued at $350 and $1000 cash for the winner’s school to fund an environmental project. There were also 55 chances to win an Antipodes Chia & Kiwi Seed Superfood Serum worth $49.50, a product from which Antipodes had recently donated $60,000 of sales to WWF-New Zealand.
Their population has plummeted from around 1500 in the 1970s, when the fishing industry began to use deadly gillnets.
The Antipodes campaign supported WWF-New Zealand’s call for a sanctuary for Māui dolphins. This would enable the population to recover in safety from set nets, trawl fishing, and potential new threats like mining and seismic surveying.
World Wide Fund for Nature (WWF) is the largest global conservation organisation with over five million members, and Antipodes is its first ever beauty brand partner.
Economic sustainability is one of the three components of the ‘triple bottom line’ of company sustainability. Here’s what that means to us.
Discover how our partnership is a world-first for the World Wide Fund for Nature (WWF)
We’re proud to meet Air New Zealand’s strict criteria for an environmentally friendly supplier
Antipodes is committed to sourcing premium, sustainable ingredients for our natural skincare range
We are the only beauty brand in the world to be selected by the World Wide Fund for Nature (WWF) as an official partner
Introducing our company environmental sustainability policy: Antipodes Green Beauty Ethos
Antipodes skincare and makeup is approved by the Vegetarian Society of the United Kingdom
We present the best in the world to the rest of the world
Natural and organic skin care brand Antipodes, made its first appearance at the Cannes Film Festival last month.
We're delighted to share our latest video, showcasing our skin-brightening range as well as some beautiful New Zealand nature.
Keep an eye out for the cabs zooming around central London wrapped in the distinctive green wallpaper print Antipodes® uses on its packaging from Sunday April 1.
It may seem counter-intuitive to apply mud to your skin in order to cleanse it, but the skin-enhancing benefits of mineral-rich mud have been harnessed for beauty treatments all over the world for centuries.
Elizabeth Barbalich appeared in The Standard in early April.
The eye-catching London black cabs covered in Antipodes® distinctive green wallpaper print are creating a buzz in the English capital as the green beauty brand increases its profile there.