Antipodes Launches Short Film for China's Singles' Day Watch out Sir Peter Jackson – there’s a new film-maker in town! Antipodes, a New Zealand company with international awards for its scientifically validated organic and natural skincare and makeup, can now add ‘film-maker’ to its skill-set.
Antipodes staff at its Wellington headquarters have scripted, filmed and edited a three-minute promotional film in-house for its involvement in China’s Singles’ Day event – the world’s largest online 24-hour sale.
Antipodes CEO and founder, Elizabeth Barbalich, says the company wanted to have fun with its first short film production: staff members take starring roles, and there is even a cameo appearance by her British bulldog, Molly. “We came up with a storyline that follows a young woman from China as she arrives at Wellington International Airport. There she discovers our skincare at the Antipodes concept store, and that’s where the fun begins,” says Elizabeth. “We offer people who use our premium natural skincare the opportunity to connect with nature.
So as our star lifts a lid on an Antipodes product, the pure plant fragrance of the skincare ingredients transports her straight to their source – the lush New Zealand forest.” “These transformative and magical experiences in nature continue throughout her visit to the capital city, as do chance meetings with the same mystery man in different locations,” says Elizabeth.
The title of the short film, It’s Better with 1+1, alludes to China’s Singles’ Day sale, which is held annually on November 11 and known as ‘11.11’. A teaser campaign of trailers to introduce the film’s main characters will appear on Antipodes digital media in the weeks to come, prior to the film’s official cyber-launch on 1 October 2017.
Singles’ Day, hosted by the Alibaba-owned Tmall e-commerce website, has evolved to become an online shopping frenzy and multimedia event in which generous discounts are promoted amid live-streamed celebrity appearances and music. In 2016, more than $US17 billion worth of sales were recorded in its 24-hour duration.
As well as streaming its new short film, Antipodes 11.11 plans include showcasing and discounting seven of its best-selling products, and launching a dynamic new redesign of its online Tmall store with stunning images of New Zealand’s unique scenery and botanical skincare ingredients.