From: http://www.antipodesnature.com/ourstory.html
It's a passion sparked at the time of her epiphany to lead a more nature-centred lifestyle. After an education and career in science, she began studying naturopathy and adopting a diet high in organic raw foods and juices. She also began exploring the incredible benefits of New Zealand's unique bioactive botanical extracts - the healing secrets of Maoridom.
It wasn't long before she began combining these interests to start creating her own natural skincare along with New Zealand's leading cosmetic chemists.And after some dedicated research and development Antipodes® launched on the market with seven products. The range has nearly tripled since, with even more products for women and men in development.
The Antipodes beauty brand has enjoyed meteoric success in just a few years, striking a chord with women desiring pure, honest skincare that delivers outstanding results.The Antipodes® range is now sold in Hong Kong, South Korea, the United Kingdom, Italy, France, Slovenia and Australia as well as 220 stores throughout New Zealand. 
“My original desire continues to inspire me: to bring to the market premium certified organic & natural products from fully sustainable sources, which can be used every day by everyday women" says Elizabeth.
Beautiful design is important to Elizabeth. "After all," she says, "this is a beauty brand". Look closely and you'll notice the elegant green Antipodes® packaging is inspired by New Zealand's wallpaper: nature.
Antipodes® otherworldly natural fragrances are testament to Elizabeth's creative inspiration. Who would think to endow a natural body wash with a fresh scent of wild blackcurrant, spearmint leaf and cardamon? It's a mix that captivated New Zealand so successfully that stocks of Nirvana Body Wash were temporarily decimated when it took out the Sunday Star-Times Beauty Product of the Year award for 2009.
Elizabeth is dedicated to creating a strong team around her, and helping with the career development of her employees. “I believe in surrounding myself with people passionate about their specialty," she says.
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