Another successful 11.11 for Antipodes

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We are in jubilant mood at Antipodes HQ following our great success on 11.11 this year. Almost 25,000 people visited our Tmall store on the day.

We stood out among kiwi retailers too. Antipodes had the most buyers in New Zealand skincare, and was ranked ninth for sales across all New Zealand brands. Overall Antipodes has once again stamped itself as the leading New Zealand skincare brand on the Alibaba platforms for the festival.

Kiwi Seed Oil Eye Cream was the biggest seller throughout the festival, as well as our newest product, Kiwi Seed Gold Luminous Eye Cream, and our ever-popular Moisture-Boost Natural Lipsticks.

The statistics from the festival as a whole are extraordinary. 500 million shoppers made 11.11 purchases on Alibaba this year, spending a billion USD in the first minute of the festival. At peak, there were 544,000 purchases a second.

In New Zealand, 11.11 means Antipodes

We were excited to welcome One News to our new HQ to discover 11.11. The festival is relatively unknown in New Zealand, so the news crew sought our insights and experience to share with viewers.  

We were delighted to share what 11.11 means for us. It's the most important working day on our calendar, and over the last five years we have gained a lot of knowledge on how to best showcase our products through the festival, and help China consumers connect with nature.

You can visit our Tmall store at

Alice in New Zealand

Did you tumble down the rabbit hole to connect with nature on 11.11? It's not too late. Come with Alice as she discovers pure and natural skincare and makeup, from unpolluted New Zealand.
Nature smiles on Alice as she walks in the forest, and she is enchanted by New Zealand’s native flora and fauna. Tall punga ferns and rimu trees shade her from the bright sun, and a pīwakawaka (New Zealand fantail) flits inquisitively around her, wondering what else Alice will discover.
Kiwi Seed Gold Luminous Eye Cream gives Alice the golden touch, illuminating her visage even as it nourishes her skin. Moisture-Boost Natural Lipstick in Dusky Sound Pink lends Alice’s lips the soft pink glow of a New Zealand sunset. Apostle Skin-Brightening Serum is ripe for plucking from the vine. It helps enhance Alice’s fresh-faced beauty with the brightening and restoring qualities of nature’s most potent antioxidants. Kiwi Seed Oil Eye Cream blooms with the power of New Zealand kiwifruit to cool and soothe, while deeply moisturising delicate skin.

Watch the Alice in New Zealand video.