Ride in style: Antipodes in Madame Figaro

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Antipodes is thrilled with a recent placement in French women’s magazine, Madame Figaro. The magazine featured Blessing Anti-Pollution Light Face Serum in the article, Belle à bicyclette in October. The article notes that travelling at speed propels pollution particles onto the delicate skin of the face, and sebum and sweat on the skin allow the particles to adhere. The writer recommends protecting skin both before and after your ride, and notes that Blessing Anti-Pollution Light Face Serum is an ideal choice. The placement is the latest in a string of coverage for Antipodes products in key French media and magazines. Antipodes has previously featured in Elle, Vogue, Cosmopolitan, Vanity Fair and many more.

Why Blessing Anti-Pollution Light Face Serum is perfect for commuting

Certified vegan Blessing Anti-Pollution Light Serum protects, improves and brightens. The super-light oil-based serum provides a barrier against pollution particles, while bioactive ingredients target pigmentation and oxidative stress while brightening and strengthening skin. In independent tests, Blessing Anti-Pollution Light Face Serum was shown to inhibit or completely stop free radical damage in human skin cells by up to 52% after one hour*.

By applying Blessing Anti-Pollution Light Face Serum as part of her morning skincare routine, any Parisian woman heading out into traffic on her bicycle, descending underground to catch the metro or simply walking down the Champs-Élysées can protect her skin from the damaging effects of harmful pollution.

France's love affair with Antipodes

French women adore Antipodes products, and our range sells well there. You can find Antipodes in Oh My Cream! stores across the country. These sophisticated beauty concept stores are carefully curated homes for only the most effective beauty products from around the world. Founder Juliette Levy notes, “[t]he Parisian woman is very effortless, very natural. Very chic. She lives by the mantra "less is more", choosing a collection of staple products - a great cleanser, a good moisturizer and thorough sun protection.” It’s little surprise then that Antipodes, with remarkable results proven by science, has been taken into French women’s hearts.  

*Trinity Bioactives: In-vitro Investigation into the Antioxidant Effects (Production of Superoxide) of Test Products at 0.10% by Activated Macrophage Cells After One-Hour Exposure. March 2018