Blessing Anti-Pollution Light Face Serum Launches in Australia

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The morning of 13 March was bright and sunny in Sydney, Australia. The perfect weather to launch Antipodes newest product, Blessing Anti-Pollution Light Face Serum!

Australia's beauty insiders came together at Shelter in Sydney's stylish Double Bay for a beautiful vegan breakfast and an exclusive first look at Antipodes' latest product.

Shelter served up smoothies inspired by the ingredients in Blessing Anti-Pollution Light Face Serum, while Eleven Events laid out an extraordinary vegan grazing table for guests to enjoy. 

Tummies filled, guests got busy discovering Blessing Anti-Pollution Light Face Serum for themselves. Global Beauty Expert Deborah Sampson gave a presentation on why skin needs protection from pollution, and how Blessing Anti-Pollution Light Face Serum works to protect, improve and brighten skin.

"It was a very hot morning in Sydney! Some of the Antipodes staff were feeling the heat, but our guests all handled the warm weather with ease", said Katrina McClelland, Antipodes Global Digital Marketing Specialist. "We had a great turnout from bloggers, influencers and beauty editors. Everyone wants to know how to protect their skin from urban pollution. We're excited to showcase a product that protects skin from pollution's harmful effects, like ageing, pigmentation and congestion."

About Blessing Anti-Pollution Light Face Serum

Blessing Anti-Pollution Light Face Serum has been developed to counter a new threat to ageless skin: urban pollution.

Certified vegan Blessing Anti-Pollution Light Serum protects, improves and brightens. The oil-based serum provides a barrier against pollution particles, while bioactive ingredients target pigmentation and oxidative stress while brightening and strengthening skin.

“This product changes the game for anti-pollution skincare”, says Antipodes CEO and founder, Elizabeth Barbalich. “No other anti-pollution product has the weight of scientific validation behind it like Blessing Anti-Pollution Light Face Serum.”

In independent tests, Blessing Anti-Pollution Light Face Serum was shown to inhibit or completely stop free radical damage in macrophage cells by up to 52% after one hour.

“This scientifically shows how potentially effective Blessing is at inhibiting oxidative stress in skin in just a short space of time,” says Mrs Barbalich.

Blessing Anti-Pollution Light Face Serum is available in New Zealand now, at Farmers Trading Company. It will be on shelves around the world on April 1.