Love will be in the air across China on Monday 28 August when China’s biggest festival of romance takes place.
Chinese Valentine’ Day is traditionally held on the 7th day of the 7th lunar month in the Chinese calendar, which is why it is often called the Chinese Double Seven Festival.
It celebrates the annual meeting of a weaver girl and a cowherd in Chinese mythology, when the Emperor of Heaven was said to have separated the pair. Legend has it that they were only allowed to meet once a year on the 7th day of the 7th lunar month.
Chinese Valentine’s Day is now celebrated in a similar style to the West’s Valentine’s Day, with single people seeking love and those already in a relationship celebrating with their partners. Exchanging gifts is also customary.
And while flowers and chocolates are perfectly pleasant gifts, this year why not surprise that special woman with something that will last longer, and be better for her health – one of Antipodes® new Moisture-Boost range of lipsticks?
Not only are the 12 stunning lipsticks inspired by colours found in New Zealand nature, they are also so healthy you can almost eat them!
Antipodes® founder and CEO Elizabeth Barbalich was inspired to create the healthy Moisture-Boost range when she discovered that, over a lifetime, a woman may ingest as much as three kilograms of lipstick, either absorbed through the lips or while eating or drinking.
“These natural lipsticks are superior to others on the market because the natural, edible ingredients mean they are safe to wear every day.”
These ingredients include pure plant oil extracted from Nature’s superfoods: avocado pear, calendula flower and evening primrose seed, as well as argan nut, healthy, moisturising bioactives, beeswax, hydrating shea butter, jojoba oil and Vitamin E for extra lip nourishment.
Two shades from the Moisture-Boost range have proved especially popular in China – South Pacific Coral and Forest Berry Red. Pacific Coral is a vibrant coral hue that is equally at home on the beach or the city, while Forest Berry Red is a wild and warm-based true red, reminiscent of the forest’s bright red berries that New Zealand’s songbirds feast upon.
No matter which shade you go for, this Chinese Valentine’s Day surprise your beloved with a healthy Moisture-Boost lipstick from Antipodes®, New Zealand’s premium skincare company.