Japan discovers Antipodes
Japanese consumers aspire to perfection with premium skincare from nature. Following our successful launch into the market in April, we have quickly gained a following among discerning consumers as a trusted source of organic and premium natural skincare.
Awareness of the benefits of a natural lifestyle is growing in this corner of Asia. Japanese consumers are becoming increasingly interested in pursuing lives of health and sustainability, with a very Japanese twist – brands must be of exceptional quality, and deliver tangible results. Brands such as John Masters Organics, Dr Hauschka and Neals Yard Remedies are doing well in this market.
Antipodes Scientific Organic Beauty meets all of these needs. We bring pollution-free New Zealand nature to Japan in certified vegan, plant-based skincare that is validated by science. As a result, products have been flying off the shelves in Cosme Kitchen stores, where Antipodes is stocked exclusively.
Antipodes in Harper’s Bazaar
Beauty editors are sitting up and taking notice too. Antipodes was recently featured in Harper’s Bazaar magazine. Beauty journalist Yumiko Kizo noted she had never heard of kowhai, mamaku or totara but was intrigued to find out more about how these powerful bioactives are used in award-winning Antipodes products. The article recommended consumers try Aura Manuka Honey Mask, Hosanna H20 Intensive Skin-Plumping Serum, Kiwi Seed Oil Eye Cream and Manuka Honey Skin-Brightening Light Day Cream.
Japanese beauty insiders love Antipodes masks
Japanese women typically have thirsty or oil-rich skins. They look for products that purify and perfect, to give the sought-after mochi hada (rice cake skin) look. It’s no surprise then that Antipodes Aura Manuka Honey Mask and Halo Skin-Brightening Facial Mud Mask have been bestsellers so far.
Aura Manuka Honey Mask contains world-famous manuka honey which has both antibacterial and humectant properties. The creamy mask tends promptly to blemishes as well as drawing moisture to the skin to hydrate.
Oil-rich skin benefits from brightening skincare. Halo Skin-Brightening Facial Mud Mask deeply delivers skin-brightening extracts Vinanza Grape & Kiwi and peony flower for instant light and lift, while mineral-blessed volcanic mud and jojoba esters sweep away impurities, excess oil and deadened skin cells.
With no products like these available in the Japanese market, it’s exciting to see consumers embracing a new brand.
Find Antipodes at Cosme Kitchen
Discerning Japanese shoppers can find Antipodes at Cosme Kitchen stores. One of our favourite stores is at Takashimaya Tamagawa, a chic shopping destination not far from bustling Shibuya. The centre is the place to go for the best international brands and fine dining experiences.
Thanks to Noriko Tanaka and Jessica Tisch of NZTE who have been fundamental in facilitating Antipodes' entry into the Japanese market.
We’re proud to meet Air New Zealand’s strict criteria for an environmentally friendly supplier
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