The biggest shopping event on earth happens each year on November 11 – China’s Guanggun Jie 光棍节 (Singles’ Day). Companies offer special deals and produce beautiful custom content to showcase their products on online shopping channels. is a key sales platform for 11.11, and in partnership with Alibaba Group, Antipodes has recently revamped its flagship store to showcase premium natural skincare in a whole new way. Last year, consumers spent RMB 213.5 billion ($NZ47 billion) on Tmall during the 11.11 festival, and sales this year are predicted to be even bigger.

Every year, a video is produced to showcase the Tmall store. This year’s video is called, ‘Alice in New Zealand’.

About the video

Tumble down the rabbit hole to connect with nature on 11.11. Come with Alice as she discovers pure and natural skincare and makeup, from unpolluted New Zealand.
Nature smiles on Alice as she walks in the forest, and she is enchanted by New Zealand’s native flora and fauna. Tall punga ferns and rimu trees shade her from the bright sun, and a pīwakawaka (New Zealand fantail) flits inquisitively around her, wondering what else Alice will discover.
Kiwi Seed Gold Luminous Eye Cream gives Alice the golden touch, illuminating her visage even as it nourishes her skin. Moisture-Boost Natural Lipstick in Dusky Sound Pink lends Alice’s lips the soft pink glow of a New Zealand sunset. Apostle Skin-Brightening Serum is ripe for plucking from the vine. It helps enhance Alice’s fresh-faced beauty with the brightening and restoring qualities of nature’s most potent antioxidants. Kiwi Seed Oil Eye Cream blooms with the power of New Zealand kiwifruit to cool and soothe, while deeply moisturising delicate skin.
The enchanted forest has many more secrets, waiting to be found. Ready to be transported to New Zealand nature? Visit our Tmall store and discover Antipodes for 11.11.