Antipodes partners with World Wide Fund for Nature (WWF)

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Synergy is an important natural part of every successful collaboration.

That’s why Antipodes is the first ever beauty brand in the world to partner with the World Wide Fund for Nature (WWF) in New Zealand, the planet's largest and most experienced independent conservation organisation.

“Our values are very closely aligned with Antipodes,” says Greg Millar, WWF-New Zealand Head of Fundraising & Operations. “WWF works to protect the world's species and natural places, pushing for a more sustainable world. It's clear that Antipodes' brand values of natural, organic sustainability aligns closely with our mission of building a future in which people live in harmony with nature. Antipodes is a company that's growing rapidly but has stayed true to its values of environmental responsibility.”

The historic partnership will see Antipodes donate NZD$60,000 to WWF-New Zealand from the sales of its popular Chia & Kiwi Seed Superfood Serum.

Certified vegetarian by the UK Vegetarian Society, the serum blends oils from two of the world's greatest superfoods – chia and New Zealand kiwifruit – to form a highly nutritious, oil-based serum that helps feed skin to restore youthful vitality and natural sheen.

For Antipodes, it's a matter of connecting with nature, says CEO Elizabeth Barbalich. 

“The partnership with WWF is yet another way we can do this. It's gratifying to be able to dedicate funds from one of our anti-ageing natural skincare products to advance such important work. Both WWF-New Zealand and Antipodes are passionate about environmental protection.”

“Antipodes' brand values of natural, organic sustainability aligns closely with WWF’s mission of building a future in which people live in harmony with nature.”

Greg Millar, WWF-New Zealand

The natural beauty of Aotearoa is elemental to the substance and style of Antipodes products, and an environmental ethos forms the foundation of the company. Antipodes is deeply committed to environmental responsibility in every aspect of the production of its range: from the full traceability of ingredients from sustainably cultivated plants, to local manufacture, and the use of recyclable packaging.

Since its establishment in 1961, WWF has been a leader in working in partnership with local communities, governments, businesses and other NGOs to help stop the degradation of the planet's natural environment. Current projects in New Zealand include helping save the endangered Māui dolphins, campaigning for a network of marine protected areas and supporting action for climate change. Discover more at