Antipodes partners with World Wide Fund for Nature (WWF)
Synergy is an important natural part of every successful collaboration.
That’s why Antipodes is the first ever beauty brand in the world to partner with the World Wide Fund for Nature (WWF) in New Zealand, the planet's largest and most experienced independent conservation organisation.
“Our values are very closely aligned with Antipodes,” says Greg Millar, WWF-New Zealand Head of Fundraising & Operations. “WWF works to protect the world's species and natural places, pushing for a more sustainable world. It's clear that Antipodes' brand values of natural, organic sustainability aligns closely with our mission of building a future in which people live in harmony with nature. Antipodes is a company that's growing rapidly but has stayed true to its values of environmental responsibility.”
The historic partnership will see Antipodes donate NZD$60,000 to WWF-New Zealand from the sales of its popular Chia & Kiwi Seed Superfood Serum.
Certified vegetarian by the UK Vegetarian Society, the serum blends oils from two of the world's greatest superfoods – chia and New Zealand kiwifruit – to form a highly nutritious, oil-based serum that helps feed skin to restore youthful vitality and natural sheen.
For Antipodes, it's a matter of connecting with nature, says CEO Elizabeth Barbalich.
“The partnership with WWF is yet another way we can do this. It's gratifying to be able to dedicate funds from one of our anti-ageing natural skincare products to advance such important work. Both WWF-New Zealand and Antipodes are passionate about environmental protection.”
“Antipodes' brand values of natural, organic sustainability aligns closely with WWF’s mission of building a future in which people live in harmony with nature.”
Greg Millar, WWF-New Zealand
The natural beauty of Aotearoa is elemental to the substance and style of Antipodes products, and an environmental ethos forms the foundation of the company. Antipodes is deeply committed to environmental responsibility in every aspect of the production of its range: from the full traceability of ingredients from sustainably cultivated plants, to local manufacture, and the use of recyclable packaging.
Since its establishment in 1961, WWF has been a leader in working in partnership with local communities, governments, businesses and other NGOs to help stop the degradation of the planet's natural environment. Current projects in New Zealand include helping save the endangered Māui dolphins, campaigning for a network of marine protected areas and supporting action for climate change. Discover more at www.wwf.org.nz.
Featured
Environmentally friendly packaging
Our packaging is green in more ways than colour.
An ecosystem of suppliers
Economic sustainability is one of the three components of the ‘triple bottom line’ of company sustainability. Here’s what that means to us.
Positively impacting communities
How are our social sustainability initiatives making a difference?
Antipodes takes to the skies
We’re proud to meet Air New Zealand’s strict criteria for an environmentally friendly supplier
Sourcing sustainable palm oil
Antipodes is committed to sourcing premium, sustainable ingredients for our natural skincare range
55 Seconds for 55 Dolphins
How your daily beauty routine could help save the dolphins
We love supporting WWF
We are the only beauty brand in the world to be selected by the World Wide Fund for Nature (WWF) as an official partner
Green Beauty Ethos
Introducing our company environmental sustainability policy: Antipodes Green Beauty Ethos
Vegetarian skincare and vegetarian makeup you can trust
Antipodes skincare and makeup is approved by the Vegetarian Society of the United Kingdom
Premium natural skincare ingredients from New Zealand producers
We present the best in the world to the rest of the world
UK Beauty Blogger goes behind the scenes
Em Ford finds out how Antipodes products are made.
Em Ford falls in love with NZ
Hosting leading UK beauty blogger
Antipodes takes prime spot at Cannes Film Festival
Natural and organic skin care brand Antipodes, made its first appearance at the Cannes Film Festival last month.
Antipodes Brand Story
Discover Antipodes in this short film.
Antipodes’ New Skin-Brightening Range Short Film Connects with Nature
We're delighted to share our latest video, showcasing our skin-brightening range as well as some beautiful New Zealand nature.
Antipodes® Takes Over 10 London Cabs and Gives Passengers the Chance to Win £100 Skincare Packs
Keep an eye out for the cabs zooming around central London wrapped in the distinctive green wallpaper print Antipodes® uses on its packaging from Sunday April 1.
Mineral-Rich New Zealand Volcanic Mud Delivers Instant Illumination for Your Skin
It may seem counter-intuitive to apply mud to your skin in order to cleanse it, but the skin-enhancing benefits of mineral-rich mud have been harnessed for beauty treatments all over the world for centuries.
The Tennis Game
Watch our latest short film about a ferocious 1970s tennis match.
Antipodes' Founder Interviewed for Hong Kong's The Standard
Elizabeth Barbalich appeared in The Standard in early April.
Antipodes® London Cab Takeover Proving a Crowd Pleaser in the English Capital
The eye-catching London black cabs covered in Antipodes® distinctive green wallpaper print are creating a buzz in the English capital as the green beauty brand increases its profile there.
Unique Antipodes® Printemps Pop-Up Connects Parisians with New Zealand Nature
Antipodes devotees in the French capital have been treated to a stunning vegetarian pop-up space in the heart of the flagship Printemps department store, a new beauty concept for the luxury chain.
Halo Skin-Brightening Facial Mud Mask Launched In Shanghai
Antipodes' new vegan Halo Skin-Brightening Facial Mud Mask has been officially launched in Shanghai.
Antipodes Named 2018 Wellington Exporter of the Year
Antipodes® was honoured to be awarded the top prize at this year's ExportNZ ASB Wellington Export Awards, Wellington Exporter of the Year.
Ruby Bay Rouge
Watch our new film showcasing our Ruby Bay Rouge Moisture-Boost Natural Lipstick filmed at RUBY boutique.
Antipodes' Moisture-Boost Natural Lipsticks Launched in Paris
More than 40 beauty writers and bloggers attended the launch of Antipodes' Moisture-Boost Natural Lipsticks into Le Bon Marché in Paris.
Superyacht Owners and Captains Discover Antipodes® at Spanish Regatta
Antipodes was honoured to be one of the unique New Zealand brands showcased at last week's Superyacht Cup Palma in Spain by 100% Pure New Zealand.
Forest Berry Red
Watch our new video for Forest Berry Red Moisture-Boost Natural Lipstick filmed at Smith The Grocer
Antipodes® Launches Halo Mask and Natural Lipsticks into Hong Kong Market
Some of Hong Kong's best beauty writers and bloggers attended our vegan lunch event at Hong Kong's stylish Grassroots Pantry.
Apostle Skin-Brightening Serum How-To
Watch our new how-to video featuring Apostle Skin-Brightening Serum.
Boom Rock Bronze
Watch our new video for Boom Rock Bronze Moisture-Boost Natural Lipstick
South Pacific Coral
Watch our new film showcasing our South Pacific Coral Moisture-Boost Natural Lipstick filmed at Monsoon Poon in Wellington.
Showcase your style & win with Antipodes!
Showcase your style & win with Antipodes!